FAKE ME HARD lands in Rotterdam this June 30 - August 15, 2021 in and around AVL Mundo. Ticket sales and volunteer opportunities will be available later this spring. Join our newsletter to be informed when you can get involved!


︎AVL Mundo + Ferro Dome 



We interact with them every day, yet they remain invisible. On social media platforms and websites, algorithms decide what we see, how often, and increasingly, even what we think. They operate so smoothly it becomes eerie. Sometimes we even suspect that our smartphone is listening in on our conversations. How else to explain the appearance of advertisements for the exact products we were talking about moments ago? 
Algorithms create a bubble around us. We only see those things that the algorithms decide are interesting for us. That means that multiple realities exist next to each other, drifting ever further apart. A dystopian archipelago is created. It seems that our little island offers us everything we desire, but is that really the case? Are our desires still authentically ours, or are they in fact dictated by algorithms?
We feed this system with our online behavior. With every click we help build the constantly expanding data web that keeps us trapped. But who is the spider in this web? It’s time to meet the algorithms.

Staggering visuals, addictive games, instant communication and unforgettable audiovisual experiences: welcome to the candy store of technology. New gadgets, exponentially increasing memory storage, and increasingly advanced programs tempt us with promises of pleasure, ease, and innovation. Technology has us under her spell.

Today’s digital technology is built on the promises of unparalleled connectivity and openness. All the knowledge of the world was to be accessible to anyone. We witnessed a miracle: if we had a question, no matter how trivial or fundamental, we could google the answer. It’s hard to imagine what life was like before. How did people survive without smartphones and without internet access?

We put blind trust in technology and her promise of progress. As humans we always want more, better, faster, and the end is nowhere in sight. It is a matter of time before technology tends to all of our senses in an expanded reality. Or has that time come already?

Thanks to deep learning, computers are gaining a better understanding of who we are and how we think. Artificial Intelligence (AI) is already making children’s movies and the first painting by an AI has even been sold. Photos of non-existing people can be generated and the technology to make deepfake videos of celebrities and politicians is improving all the time. We are usually still able to distinguish ‘real’ from ‘not real’ - but for how long?
Not only is the exponential growth of technology hard to keep up with, deepfakes also operate in unchartered territory. It does not matter to big tech companies what is true or false: algorithms have their own logic, centered around clicks, not content. Now that we are all stuck in our own online bubble, we are in danger of losing our shared reality. We all have our own truth.
Lying is as old as mankind, but AI gives us unprecedented opportunities to distort the truth. Are we heading for an ‘infocalypse’ or can we arm ourselves against deepfakes by fooling AI?

We’ve almost forgotten, but mankind, in all its diversity, has incredible power. Our vulnerability, individuality, and fickleness make us unique and, despite everything, unpredictable. What’s more, when we physically get together in protests, at cultural or sporting events, or services, we can see that we are more than an individual. We are part of something bigger, a group and an ecosystem.

With the rise of digital technology, we have somehow lost touch with the human scale. The scale on which our data are extracted and traded, the possibilities of artificial intelligence (AI) and the far-reaching use of algorithms in virtually all aspects of our lives and our planet are almost impossible to comprehend. Yet it is not too late.

We can arm ourselves by becoming ‘robot-proof’ and by making AI ‘human aware’. By thinking critically, by connecting with each other, and by starting a dialogue with the technology that threatens to divide us. It’s time to claim back our lives. We can’t be stopped!

The complexity of artificial intelligence (AI) can defy understanding. We have to be careful not to freeze in the light of this technology, like a rabbit caught in headlights. If we do, AI will simply ignore us and organize life according to its own, algorithmically driven logic.
To prevent this from happening we have to learn how to live with AI. Already, there is a constant interaction between people and technology. Almost unnoticeably, technology changes us, one step at a time. We must enter into a dialogue with artificial intelligence, so that it can change with us. Then we’re not puppets on strings, but a dancing partner. By embracing AI, we can go through a loving co-evolution together.
That also means that the distinction between the virtual and physical world will gradually disappear. Resistance is futile, empathy and critical awareness are essential. It is time to make a choice: will it be the red or the blue pill?

In cooperation with AVL Mundo

JUNE 30 - AUGUST 15 2021 

By the makers of:  

In cooperation with AVL Mundo